TechCloud | Green IT Cloud Computing

At Sererra, we are all about bridging or integrating cloud technology with business, which is expected to be a future-proof marriage that bears immense success.  Our products are cloud-based, we are as green as we can get, and our management expertise grows exponentially over time. Our core areas of expertise include business process engineering, custom software development and integration of cloud-based solutions for businesses. It just so happens, however, that we don’t always get a chance to talk about all of our service offerings and products. This week, we thought it’d be a great idea to introduce a few technology integrations and custom developed software programs built by Sererra on the NetSuite platform. Here are three modules that can change the way you do business: 

Even though many of your customers are now found online, events (whether virtual or physical) are still a great way to reinforce your brand image. Training events are also a great way to offer additional education to clients about your products and services, or offer companywide education to your employees. In fact, Alex Honeysett of The Daily Muse notes that events can make for an effective strategy to increase brand exposure and share your key messages. They are still the best possible way to engage with your target audience. Here are some great tips to get you started with efficient event and training management:

NetSuite is a strong tool on its own, but companies can also add apps to enhance the productivity of their NetSuite implementation. Thanks to SuiteApp.com, we have a steadily growing list of powerful applications for a wide variety of industries. As a preferred partner for NetSuite, our team constantly works on creating custom apps to improve business functions and enhance how your company uses NetSuite. Here’s a quick look at some of our apps on the SuiteApp.com directory:

eCommerce is big business. In an earlier post, we mentioned that eCommerce pulls in billions. As such, everything about your eCommerce business depends on the reliability, upkeep, maintenance, uptime, responsiveness, utility and design of your website. For marketing purposes, there’s also a need for out-of-the-box SEO readiness. 

Today, technology seems to know no bounds – it’s hard to keep up with new and emerging technologies. As a business with eCommerce goals, you’re under tremendous pressure to adapt and change – as compared to any other business model – simply because eCommerce is also at the forefront of commerce and trade.

Conversions on eCommerce sites are much more difficult than what could be achieved from inside a store.  If the statistics from shop.org are anything to go by, the industry averages for eCommerce site conversions are paltry at a 2.2% conversion rate. In fact, the best performing eCommerce sites only average a 12% conversion rate. The mere act of optimizing website conversions can help increase profits by a healthy 33%. Here are some time-tested ways to push more sales off your eCommerce venture:

In today’s Groupon era where customers chase deals and at a time when the recessional economy seems to be eating away into your sales, eCommerce still prevails. Some eCommerce sites, however, are ineffective sales tools and don’t convert nearly as much as they should. The O’Reilly Radar claims that an average eCommerce site suffers a 70% shopping cart abandonment rate. Here are a few mistakes that might hurt you bad enough:

Quickbooks is good for individuals and very small businesses. As business grows, the demands on your financial and accounting system also do.

Given the rate at which Facebook is growing, your business can’t help but put up a business Fan Page. With over 850 million members and counting, Facebook is a must-have tool in your overall marketing strategy. The more fans you have, the more interaction, engagement and conversation will happen. Many of those fans will convert and become valuable customers. 

Entrepreneurs start out with their strengths, their core competencies. Their businesses revolve around products and services that they have strong expertise in. Technology is invariably called in to help smooth operations across various business functions such as finance, accounting, human resources, sales, marketing, project management, etc.