Lead generation, while it might sound simple, is every marketer’s struggle. Businesses can’t live without it and marketers must do everything they can to make it happen.
Today, a plethora of tools exist to aid in this process, and information should be at everyone’s fingertips. However, lead generation still remains as much of a headache as it was a decade ago. Marketers are now armed with sophisticated CRM tools, social media management solutions, and talented employees, but how do they leverage all of these assets?